设计在美学之外

柘,木石共生,自然为根,在广博的物象中捕捉本质
壹,价值源点,无限生长,在精准的策略中构建深度

柘壹设计Z ONE+创立于深圳,作为深谙产品策略和甲乙方思维的新型创意服务机构,致力于突破单一的美学思维定式,发掘项目的独特灵魂和内核,成为超越流行风潮的空间营造者和生活引导者。

作为华润,中海,卓越,越秀集团等品牌集团的设计顾问,柘壹设计在设计中,横向评估、纵深推导,围绕研究、设计、验证的三维一体逻辑,在复杂叙事之中洞见生活本真,超预期满足客户的价值诉求。同时,其富有创造性地设计频频揽获国际大奖,摘得包括英国SBID大奖、英国FX设计大奖、悉尼设计奖美国TITAN大奖、意大利THE PLAN AWARD、美国IDA设计大奖、LICC伦敦国际创意大奖、LIV酒店设计大奖等全球权威奖项的至高荣誉。

Vine is a symbiosis between wood and stone. Naturalism is the root. It captures essence in broad range of objects. Value source point, unlimited growth, build depth in precise strategy.

Founded in Shenzhen, Z ONE+ Design is a new creative service organization with a deep understanding of product strategies and ideas for both customers and business partners. It strives to break through a single aesthetic thinking paradigm and explore the unique soul and essence of projects, becoming a space creator and lifestyle guide that transcends popular trends.

As a design consultant for brands such as China Resources, China Overseas Property, Excellence, and Yuexiu Group, Z ONE+ Design applies a three-dimensional logic of research, design, and verification in its design process, enabling insightful insights into the truth of life and exceeding expectations to meet customers' value needs. Meanwhile, its creative design has won numerous international awards, including the prestigious global awards such as the British SBID Award, the British FX Design Award, the Sydney Design Award, the American TITAN Award, the Italian THE PLAN AWARD, the American IDA Design Award, the LICC London International Creative Awards, and the LIV Hotel Design Awards.

“所谓的自由从来都不是设计师的自由,而是空间使用者的自由。”
——柘壹设计Z ONE+创始人/创意总监 王承超


美国国际注册高级室内设计师
长期游学于意大利、瑞士、纽约、芝加哥、新加坡、日本等国家
WAD世界青年设计大全2019年度杰出青年设计师
2019-2020中装协会年度室内设计杰出青年
2020年IDCF国际室内年度地产影响力设计师奖
2020国际环境艺术创新设计作品样板房(金奖)
IDCF2020年地产设计年度影响力设计师奖
2022 英国SBID国际设计大奖
2022 GHDA环球人居设计大奖
2022 悉尼设计奖(Sydney Design Awards)金奖

"做美学之外的设计"

依托这一核心主张,柘壹设计擅长洞见美学之外的多元要素,从深入用户思维的策略出发,摒弃繁杂而直抵核心,以国际前沿品味与自然万象微妙融合的当代场景美学,实现有温度、有灵魂的设计,唤起使用者对空间的真正感受,为客户带来愉悦感和惊喜的同时,助力客户实现商业价值。

Based on this core proposition, Z ONE+ Design is adept at exploring diverse elements beyond aesthetics. It starts from a strategy of penetrating users'thinking, discarding complexity and reaching the core. It combines contemporary scene aesthetics with international cutting-edge taste and natural phenomena to achieve a design with warmth and soul, evoking users' true feelings towards space, bringing pleasure and surprise to customers, and helping customers achieve commercial value.

Space Aesthetics Team

空间美学团队

柘壹设计拥有一支专攻空间美学的团队,强调设计和美学为空间带来的价值,注重挖掘美的多义性和建筑、自然、材料、光影等的交织关系,走在国际现代美学趋势前列,克制地采撷意象元素,将美学之外的思考带入设计和产品策略,超预期满足客户的价值诉求。


Z ONE+ Design has a team specializing in spatial aesthetics, emphasizing the value of design and aesthetics for space, focusing on exploring the multi-faceted nature of beauty and the intertwined relationships between architecture, nature, materials, light and shadow. We are at the forefront of international modern aesthetic trends, and we deliberately incorporate imagery elements to bring non-aesthetic considerations into our design and product strategies, in order to exceed expectations and meet the value demands of our clients.


Architectural aesthetic concept

建筑美学理念

建筑是文化的一部分,蕴含着历经时间淬炼的美学,柘壹设计致力于从建筑的范式中读懂不同时代的语境,为设计注入文化情怀,因而作品作为对使用者精神理想、卓越品味的表达,忠于情感共鸣,呈现出国际化的先锋性和不拘一格的审美调性。


Architecture is part of culture, and it contains the aesthetics tempered by time. Z ONE+ Design is committed to understanding the context of different eras from the architectural paradigm, and infusing cultural sentiments into the design. Therefore, the works serve as an expression of the users' spiritual ideals and excellent taste, and are loyal to emotional resonance, presenting an international pioneering spirit and eclectic aesthetic tone.


Team diversity

团队多样性

柘壹设计聚集了具有一线设计公司背景和美院创造力的国际化团队,文化背景的多样性和设计思维的多元性,决定了这是一家创新至上的公司。专业、担当、简单、结果导向,柘壹设计团队的每个人和而不同,闪闪发光,立足于先锋而立体的艺术世界观,响应全球世界观,为客户定制有策略设计思维的空间。


Z ONE+ Design has gathered an international team with a first-line design company background and creativity from the Academy of Art. The diversity of cultural backgrounds and design thinking determines that this is a company that puts innovation first. Professional, responsible, simple, and result-oriented, each member of the Z ONE+ Design team is different and shining, based on a pioneering and three-dimensional artistic worldview, responding to the global worldview, and customizing spaces with strategic design thinking for clients.


Lifestyle research and development

生活方式研发

作为顶奢生活方式的践行者,柘壹设计不囿于固定的设计教条,在研讨、创造、创新、共享中,打开现代商业与生活的新世界,改变潮流的走向。不断发挥精于钻研与实践的专业精神,以生活方式情境化的视角,与客户共同探索商业价值增长的第二曲线,从品牌、文化、个性等维度为空间赋能。


As an implementer of a high-end lifestyle, Z ONE+ Design is not limited by fixed design doctrines. Through discussion, creation, innovation, and sharing, it opens up a new world of modern business and life, changing the trend of fashion. Constantly demonstrating the professionalism of excelling in research and practice, and exploring the second curve of commercial value growth with customers from the perspective of contextualized lifestyles, empowering spaces from brand, culture, and personality perspectives.


AWARDS

依托设计的先锋表达、生活方式的多元化塑造,以及产品研发的精细化颗粒度,柘壹设计频频亮相全球舞台,屡次斩获极具含金量的国际权威知名大奖,不断扩大中国设计的影响力。

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